Audi’s Q8 is the brand’s most ambitious (gasoline) SUV to date. To convey its dominance over even the harshest conditions, we wrote copy around its “Desert Dash” through the Abu Dhabi.
In the spring of 2019, Audi released its first fully electric e-tron SUV and I was lucky enough to help introduce it to their 30M combined Instagram, Facebook, and Twitter followers.
To tell a better visual story, we utilized Instagram’s Grid feature. As for copy, our messaging positions the e-tron as the first fully-electric vehicle designed without compromiseby highlighting its battery life, open grille, cockpit, and interior specs.