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There’s a fine line between being a “Dad” and being a “Daddy.”  Dad, of course, is sophisticated, mature, and less flashy. Daddy, however, is edgy and dripping with style. We brought this notion to life in an interactive way on Father’s Day for Audi USA with the Instagram Stories Poll feature by letting our audience of 14M followers decide whether particular Audi models are more “Dad, or Daddy?”.



Frame 1: Introduction



Frames 2 & 3:  Audi Q8

            

 


Frames 4 & 5:  Audi A6
                       




Frames 6 & 7:  e-tron Concept

           



Frames 8 & 9:  RS5 Coupe
               




 Frames 10 & 11:  e-tron SUV
                        




Frame 12:  The End



“Not Terrible.” — Mark Fenske