I do it.

Coleman has a sweepstakes that includes a grand prize 5-day trip to Yellowstone and Grand Teton National Parks. To promote it, we got people to submit videos, pictures, or sound bites of their very own "Call to the Wild" in exchange for a chance to win the getaway. Translation:  we asked people to do their best Rick Flair "WOO" in exchange for a free trip and a cache of Coleman goods.

The first thing we wanted to do after branding the sweepstakes was show some 'Calls to the Wild" on all of our social media channels.

Launch Video:

Coleman_RW2_Rough1-2 from Patrick Farrell on Vimeo.

To sustain momentum throughout the month and a half long sweepstakes, we posted over TWT, FB and IG. The basic thought behind each line was: act like a deranged animal and win free a free trip and free stuff from Coleman.

Facebook Posts:

Instagram Posts:

“Not Terrible.” — Mark Fenske