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Dick's Sporting Goods needed help launching their own in-house compression sportswear brand Second Skin. They wanted to target Cross Fitters, IRONMAN Triathloners, and Tough Mudders. Knowing these athletes live for an extreme challenge, we gave them one by making a fully-redeemable coupon that weighed 100LBS.


Case Study



Our video with Influencer Christmas Abbott almost topped 2M views.




Awards:

2018 Clio Sports: Gold - Innovation | Innovation Medium

2018 Clio Sports: Silver - Direct | Other

2018 Clio Sports: Bronze - Events/Experiential

2018 Cannes Lions:  Direct | Use of Ambient and Small Scale - Shortlist

2018 Cannes Lions: Media | Use of Ambient and Small Scale - Shortlist

2018 Communication Arts: Non-Traditional |  Single Work - Nov/Dec Annual

2018 ADC One Show: Design / Collateral Items - Single or Series - Merit


Press ::

http://www.sun-sentinel.com/local/miami-dade/fl-fea-wodapalooza-fitness-event-miami-20180110-story.html

Samsung released 4 new devices and phones in August of 2020 at their annual Unpacked event. With so much happening at once, we teased the release of the new devices ahead of the event. Each piece of content used to tease the devices leverages a new product benefit or feature. 


DOOH Board in Seoul played each of our teaser videos, tolling up about 11M views on YouTube. 



To tease console-level gaming capabilities, we made content resembling game controllers. 

Samsung_Galaxy_Unwrapped_Social_Games from Mike Butler on Vimeo.


Here is enhanced precision technology courtesy of the improved S-Pen.

Samsung_Galaxy_Unwrapped_Social_Pen from Mike Butler on Vimeo.


Ear buds aka “Beans” headphones for studio quality music. 

Samsung_Galaxy_Unwrapped_Social_Music from Mike Butler on Vimeo.


Form-factor teaser video for butterfly like hardware design.

Samsung_Galaxy_Unwrapped_Social_Butterfly from Mike Butler on Vimeo.



Art Director: Mike Butler


Jet Suite X is a semi-private Jet service focused on bringing efficiency (and some glamor) back to air travel. Think Uber Rideshare, but make it for jets.


OOH Billboard in downtown POR targeted at business travelers



McCarren Airport luggage return ad promoting planeside bag delivery


Fun with COVID messaging


OOH Board



There’s a fine line between being a “Dad” and being a “Daddy.”  Dad, of course, is sophisticated, mature, and less flashy. Daddy, however, is edgy and dripping with style. We brought this notion to life in an interactive way on Father’s Day for Audi USA with the Instagram Stories Poll feature by letting our audience of 14M followers decide whether particular Audi models are more “Dad, or Daddy?”.



Frame 1: Introduction



Frames 2 & 3:  Audi Q8

            

 


Frames 4 & 5:  Audi A6
                       




Frames 6 & 7:  e-tron Concept

           



Frames 8 & 9:  RS5 Coupe
               




 Frames 10 & 11:  e-tron SUV
                        




Frame 12:  The End

Fujitsu makes the world’s leading scanners and keyboards for home and corporate offices. So whether you’re coding an A.I. algorithm, transporting thousands of legal documents into a searchable database, or uploading an old family photo album to your desktop, Fujitsu is how you take something from the physical world into the digital world. 


New Biz Pitch Video—


Fujitsu loved the tagline “Life Digitized,” new positioning, and brand video so much after awarding us AOR, they expanded our scope from North America to global.








“Not Terrible.” — Mark Fenske