When the yellow flag goes up during NASCAR races, racing stops and fans become disinterested because their drivers aren’t actually driving.
To help them reclaim more racing entertainment, we created the NAPA Caution Channel. Each time the universally loathed yellow flag was raised at select events, the NAPA Caution Channel went live on the @NAPARacing TWT account with exclusive content featuring the driver of the No. 9 NAPA Chevy Chase Elliott.
Video Content Examples that played during the “NAPA Caution Channel.”
NAPA Jack Stands
NAPA NIGHTVISION Capsules
NAPA Legend Batteries
1.2M Video Views
653% Total Views Increase V. Normal Race Day View Count
323% Increase in Engagement V. Normal Race Day Engagement
Art Director: Matt McNary