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NAPA Racing's Hot Rod Driver, Ron Capps, was visiting Kansas City for a race and we were told we could book an hour with him to grab some digital and social content. However, we had no budget, so we were tasked with ideating around Ron talking to camera. Given he was fresh off of his 2016 NHRA Championship season, we decided to pay homage to his life in the literal fast lane by having him pitch NAPA products in the same amount of time it took him to finish his title-winning NHRA Drag Race: 4 seconds.


NAPA Legend Battery

Ron Capps 4-Second Pitches :: NAPA Legend Battery from Patrick Farrell on Vimeo.




NAPA Gold Air Filters

Ron Capps 4-Second Pitches :: NAPA Gold Air Filter from Patrick Farrell on Vimeo.






NAPA Wiper Blades

Ron Capps 4-Second Pitches :: NAPA Wiper Blades from Patrick Farrell on Vimeo.




NAPA Adaptive One Brakes

Ron Capps 4-Second Pitches :: NAPA Adaptive One Brakes from Patrick Farrell on Vimeo.




We had so much fun while filming with Ron, we ended up doing some "outtakes" for the fun of it.

Outtakes


“Not Terrible.” — Mark Fenske