NAPA Racing's Hot Rod Driver, Ron Capps, was visiting Kansas City for a race and we were told we could book an hour with him to grab some digital and social content. However, we had no budget, so we were tasked with ideating around Ron talking to camera. Given he was fresh off of his 2016 NHRA Championship season, we decided to pay homage to his life in the literal fast lane by having him pitch NAPA products in the same amount of time it took him to finish his title-winning NHRA Drag Race: 4 seconds.
NAPA Legend Battery
NAPA Gold Air Filters
NAPA Wiper Blades
NAPA Adaptive One Brakes
We had so much fun while filming with Ron, we ended up doing some "outtakes" for the fun of it.