Samsung released 4 new devices and phones in August of 2020 at their annual Unpacked event. With so much happening at once, we teased the release of the new devices ahead of the event. Each piece of content used to tease the devices leverages a new product benefit or feature.
DOOH Board in Seoul played each of our teaser videos, tolling up about 11M views on YouTube.
To tease console-level gaming capabilities, we made content resembling game controllers.
Ear buds aka “Beans” headphones for studio quality music.
Form-factor teaser video for butterfly like hardware design.
Art Director: Mike Butler