Dick's Sporting Goods needed help launching their own in-house compression sportswear brand Second Skin. They wanted to target Cross Fitters, IRONMAN Triathloners, and Tough Mudders. Knowing these athletes live for an extreme challenge, we gave them one by making a fully-redeemable coupon that weighed 100LBS.
Our video with Influencer Christmas Abbott almost topped 2M views.
2018 Clio Sports: Gold - Innovation | Innovation Medium
2018 Clio Sports: Silver - Direct | Other
2018 Clio Sports: Bronze - Events/Experiential
2018 Cannes Lions: Direct | Use of Ambient and Small Scare - Shortlist
2018 Cannes Lions: Media | Use of Ambient and Small Scare - Shortlist
2018 Communication Arts: Non-Traditional | Single Work - Nov/Dec Annual
2018 ADC One Show: Design / Collateral Items - Single or Series - Merit