Having just used Drag Queen Trixie Mattell to support PRIDE, Skyy Vodka needed a spot that met in the middle of “new” America and “old” America. So, to draft from the traditional and the not-so-traditional, we took “The Pledge of Allegiance” and added a modern spin that celebrated every American.
Oh, they insisted we use John Cena, because obviously.
“The Pledge” :30
SKYY Vodka feat. John Cena - The Pledge from Nikolas Keenan on Vimeo.
E! picked up his tutu:
So did AdWeek:
Press:
www.marketingdive.com/news/skyy-vodka-taps-john-cena-for-proudly-american-campaign/542207/
www.celebitchy.com/599894/john_cenas_skyy_vodka_commercials_celebrate_american_diversity_getting_wasted/
www.eonline.com/photos/6/the-big-picture-today-s-hot-photos/889789
www.pwmania.com/john-cena-on-his-skyy-vodka-advertising-campaign-diversity-in-america
www.thisisinsider.com/john-cena-proudly-american-campaign-skyy-vodka-video-interview-2018-11
https://www.msn.com/en-us/lifestyle/whats-trending/skyy-vodka-john-cena-presents-the-pledge-30/vp-BBPFOlA
https://brandingforum.org/branding/campaigns/skyy-proudly-american-john-cena/
https://picante.today/latest-news/2018/11/13/9801/skyy-vodka-partners-with-john-cena-to-continue-its-proudly-american-campaign/
www.finanzen.net/nachricht/aktien/skyy-vodka-partners-with-john-cena-to-continue-its-proudly-american-campaign-6829822
https://www.adweek.com/creativity/john-cena-leads-a-boy-band-made-entirely-of-john-cenas-in-skyys-celebration-of-america/
“Not Terrible.” — Mark Fenske