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<channel>
	<title>Patrick Farrell, Creative</title>
	<link>https://patrickbfarrell.com</link>
	<description>Patrick Farrell, Creative</description>
	<pubDate>Thu, 21 Oct 2021 05:59:22 +0000</pubDate>
	<generator>https://patrickbfarrell.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Home</title>
				
		<link>https://patrickbfarrell.com/Home</link>

		<pubDate>Wed, 20 Jun 2018 15:31:02 +0000</pubDate>

		<dc:creator>Patrick Farrell, Creative</dc:creator>

		<guid isPermaLink="true">https://patrickbfarrell.com/Home</guid>

		<description>PATRICK FARRELL
Senior Copywriter

Loyal Mercenary


Independent Variable</description>
		
	</item>
		
		
	<item>
		<title>Pella &#124; JOB Surf Fiberglass Durability Test</title>
				
		<link>https://patrickbfarrell.com/Pella-JOB-Surf-Fiberglass-Durability-Test</link>

		<pubDate>Thu, 21 Oct 2021 05:59:22 +0000</pubDate>

		<dc:creator>Patrick Farrell, Creative</dc:creator>

		<guid isPermaLink="true">https://patrickbfarrell.com/Pella-JOB-Surf-Fiberglass-Durability-Test</guid>

		<description>
Pella Windows &#38;amp; Doors designed the most durable fiberglass window frame in the country. They tasked us with creating a ‘social first’ stunt to demonstrate how the window could survive pressure, salt water and other environmental stressors. Naturally, we gave the window to famous Instagram sufer Jamie O’Brien for a day out on the surf in North Shore, HI.
Online Video :30@whoisjon Jamie O’Brien YouTube Video

Image Selects
&#60;img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/b703f67f4d4bbc7005fb023046cf15b3e225ade8003d0e35b0e017dfe112677b/Image-from-iOS-1.jpg" data-mid="122200754" border="0"  src="https://freight.cargo.site/w/1000/i/b703f67f4d4bbc7005fb023046cf15b3e225ade8003d0e35b0e017dfe112677b/Image-from-iOS-1.jpg" /&#62;&#60;img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/6ddf037fe2874e806a6e59e0f7f21740c30f9c72fa3e75e49841998feaeac8d6/Image-from-iOS.jpg" data-mid="122200755" border="0"  src="https://freight.cargo.site/w/1000/i/6ddf037fe2874e806a6e59e0f7f21740c30f9c72fa3e75e49841998feaeac8d6/Image-from-iOS.jpg" /&#62;&#60;img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/89511508a6a62dd091f6e2c3493d0ac940775768943e7b6b238b0e445669902a/Image-from-iOS-2.jpg" data-mid="122200756" border="0"  src="https://freight.cargo.site/w/1000/i/89511508a6a62dd091f6e2c3493d0ac940775768943e7b6b238b0e445669902a/Image-from-iOS-2.jpg" /&#62;
Press:

https://www.mensjournal.com/adventure/7-absurd-stunts-jamie-obrien-ever-pulled-off/
https://www.shots.net/news/view/pro-surfer-jamie-obrien-surfs-a-windowhttps://www.theinertia.com/surf/jamie-obrien-surfing-window-north-shore-oahu/https://www.plasticsnews.com/blog/can-you-surf-fiberglass-window
&#38;nbsp;https://unofficialnetworks.com/2022/02/15/jamie-obrien-surfs-fiberglass-door/
</description>
		
	</item>
		
		
	<item>
		<title>Second Skin &#124; 100LB Coupon:  Guerilla</title>
				
		<link>https://patrickbfarrell.com/Second-Skin-100LB-Coupon-Guerilla-1</link>

		<pubDate>Wed, 15 Apr 2015 13:46:26 +0000</pubDate>

		<dc:creator>Patrick Farrell, Creative</dc:creator>

		<guid isPermaLink="true">https://patrickbfarrell.com/Second-Skin-100LB-Coupon-Guerilla-1</guid>

		<description>&#60;img width="2605" height="447" width_o="2605" height_o="447" data-src="https://freight.cargo.site/t/original/i/1bf6b4de271e9d4d9cfb0f37442900cf06135453cb4b2f0863851e9f67d7486d/DICKS_Sporting_GoodsSecond_Skin_Logo.jpg" data-mid="122200445" border="0"  src="https://freight.cargo.site/w/1000/i/1bf6b4de271e9d4d9cfb0f37442900cf06135453cb4b2f0863851e9f67d7486d/DICKS_Sporting_GoodsSecond_Skin_Logo.jpg" /&#62;
Dick's Sporting Goods needed help launching their own in-house compression sportswear brand Second Skin. They wanted to target Cross Fitters, IRONMAN Triathloners, and Tough Mudders. Knowing these athletes live for an extreme challenge, we gave them one by making a fully-redeemable coupon that weighed 100LBS. 


Case Study


Our video with Influencer Christmas Abbott almost topped 2M views.

&#60;img width="1456" height="1070" width_o="1456" height_o="1070" data-src="https://freight.cargo.site/t/original/i/d6b4f5ada5c45384ec83a9838a89c0912f222008f792cedc332f7ec23fab0755/Screen-Shot-2018-02-15-at-1.58.23-PM.png" data-mid="122200444" border="0"  src="https://freight.cargo.site/w/1000/i/d6b4f5ada5c45384ec83a9838a89c0912f222008f792cedc332f7ec23fab0755/Screen-Shot-2018-02-15-at-1.58.23-PM.png" /&#62;

Awards: 

2018 Clio Sports:    Gold - Innovation &#124; Innovation Medium

2018 Clio Sports:    Silver - Direct &#124; Other

2018 Clio Sports:    Bronze - Events/Experiential
2018 Cannes Lions:&#38;nbsp; Direct &#124; Use of Ambient and Small Scale - Shortlist2018 Cannes Lions:  Media &#124; Use of Ambient and Small Scale - Shortlist

2018 Communication Arts: Non-Traditional &#124;&#38;nbsp; Single Work - Nov/Dec Annual2018 ADC One Show: Design / Collateral Items - Single or Series - Merit


Press :: 

http://www.sun-sentinel.com/local/miami-dade/fl-fea-wodapalooza-fitness-event-miami-20180110-story.html&#38;nbsp;

&#60;img width="1592" height="706" width_o="1592" height_o="706" data-src="https://freight.cargo.site/t/original/i/eb8b119f7c7a07a7e4dc7a7a775e8bee012cdd2818e150573eec5f8d0e716635/Screen-Shot-2022-05-10-at-12.54.15-PM.png" data-mid="142224799" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/eb8b119f7c7a07a7e4dc7a7a775e8bee012cdd2818e150573eec5f8d0e716635/Screen-Shot-2022-05-10-at-12.54.15-PM.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Samsung &#124; Galaxy Note 20: Global Launch (DOOH) </title>
				
		<link>https://patrickbfarrell.com/Samsung-Galaxy-Note-20-Global-Launch-DOOH</link>

		<pubDate>Tue, 17 Nov 2020 21:11:23 +0000</pubDate>

		<dc:creator>Patrick Farrell, Creative</dc:creator>

		<guid isPermaLink="true">https://patrickbfarrell.com/Samsung-Galaxy-Note-20-Global-Launch-DOOH</guid>

		<description>&#60;img width="2104" height="694" width_o="2104" height_o="694" data-src="https://freight.cargo.site/t/original/i/4009d734a29460bb4afe18a2a536299dff9762f4b9d093890dae8e59470eafd8/6029ddb1cacdcfa5af23f89fc902210c.jpg" data-mid="94305426" border="0"  src="https://freight.cargo.site/w/1000/i/4009d734a29460bb4afe18a2a536299dff9762f4b9d093890dae8e59470eafd8/6029ddb1cacdcfa5af23f89fc902210c.jpg" /&#62;


Samsung released 4 new devices and phones in August of 2020 at their annual Unpacked event. With so much happening at once, we teased the release of the new devices ahead of the event. Each piece of content used to tease the devices leverages a new product benefit or feature.&#38;nbsp;
DOOH Board in Seoul played each of our teaser videos, tolling up about 11M views on YouTube.&#38;nbsp;

To tease console-level gaming capabilities, we made content resembling game controllers.&#38;nbsp;



Ear buds aka “Beans” headphones for studio quality music.&#38;nbsp;


Form-factor teaser video for butterfly like hardware design.


Art Director: Mike Butler</description>
		
	</item>
		
		
	<item>
		<title>Jet Suite X &#124; Brand Campaign: OOH</title>
				
		<link>https://patrickbfarrell.com/Jet-Suite-X-Brand-Campaign-OOH</link>

		<pubDate>Tue, 17 Nov 2020 23:11:17 +0000</pubDate>

		<dc:creator>Patrick Farrell, Creative</dc:creator>

		<guid isPermaLink="true">https://patrickbfarrell.com/Jet-Suite-X-Brand-Campaign-OOH</guid>

		<description>&#60;img width="286" height="176" width_o="286" height_o="176" data-src="https://freight.cargo.site/t/original/i/02110da6f86b1ab0dcb74fd80020d28f3aac6fa6895869cdd9a67bd474029be8/download.png" data-mid="89316676" border="0"  src="https://freight.cargo.site/w/286/i/02110da6f86b1ab0dcb74fd80020d28f3aac6fa6895869cdd9a67bd474029be8/download.png" /&#62;
Jet Suite X is a semi-private Jet service focused on bringing efficiency (and some glamour) back to air travel. Think Uber Rideshare, but make it for private jets.


OOH Billboard in downtown POR targeted at business travelers letting them know they save time by flying with us.&#60;img width="4980" height="3527" width_o="4980" height_o="3527" data-src="https://freight.cargo.site/t/original/i/9c7d12197618a01bb8b538e80b9f96a31f3c14105973b01a1e96bdc6b63cafbf/JSX_OOH_.jpg" data-mid="89307590" border="0"  src="https://freight.cargo.site/w/1000/i/9c7d12197618a01bb8b538e80b9f96a31f3c14105973b01a1e96bdc6b63cafbf/JSX_OOH_.jpg" /&#62;


&#60;img width="2505" height="1968" width_o="2505" height_o="1968" data-src="https://freight.cargo.site/t/original/i/0c6e3bf99d6cb65f53cab214a911d57c8904dd47909e10e70678a05a52ce37c1/JSX_OOH_4.jpg" data-mid="89307588" border="0"  src="https://freight.cargo.site/w/1000/i/0c6e3bf99d6cb65f53cab214a911d57c8904dd47909e10e70678a05a52ce37c1/JSX_OOH_4.jpg" /&#62;
McCarren Airport luggage return ad promoting planeside bag delivery&#60;img width="5594" height="3684" width_o="5594" height_o="3684" data-src="https://freight.cargo.site/t/original/i/30e0edefc7c9a16bb2f6f8b88c3004d4457cd4f8f38edd6381d18398b8886e63/JSX_OOH_2.jpg" data-mid="89309305" border="0"  src="https://freight.cargo.site/w/1000/i/30e0edefc7c9a16bb2f6f8b88c3004d4457cd4f8f38edd6381d18398b8886e63/JSX_OOH_2.jpg" /&#62;
Fun with COVID messaging
&#60;img width="5720" height="3756" width_o="5720" height_o="3756" data-src="https://freight.cargo.site/t/original/i/2ca1eae2fdb8637135b94d3c1460d4d64fe191e459cc0a3776aa0377444d4c99/JSX_OOH_3.jpg" data-mid="89307589" border="0"  src="https://freight.cargo.site/w/1000/i/2ca1eae2fdb8637135b94d3c1460d4d64fe191e459cc0a3776aa0377444d4c99/JSX_OOH_3.jpg" /&#62;

OOH Board&#60;img width="4368" height="1697" width_o="4368" height_o="1697" data-src="https://freight.cargo.site/t/original/i/2266b0d9dc71c3f5ecc4d6d0650695c592b6eb6fbe71d9c0f889372e5ff2a8e5/JSX_OOH_5.jpg" data-mid="89307586" border="0"  src="https://freight.cargo.site/w/1000/i/2266b0d9dc71c3f5ecc4d6d0650695c592b6eb6fbe71d9c0f889372e5ff2a8e5/JSX_OOH_5.jpg" /&#62;

</description>
		
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	<item>
		<title>Audi USA &#124;  Father's Day, Dad or Daddy?: Digital/Social</title>
				
		<link>https://patrickbfarrell.com/Audi-USA-Father-s-Day-Dad-or-Daddy-Digital-Social</link>

		<pubDate>Wed, 24 Jul 2019 22:00:19 +0000</pubDate>

		<dc:creator>Patrick Farrell, Creative</dc:creator>

		<guid isPermaLink="true">https://patrickbfarrell.com/Audi-USA-Father-s-Day-Dad-or-Daddy-Digital-Social</guid>

		<description>&#60;img width="1470" height="1100" width_o="1470" height_o="1100" data-src="https://freight.cargo.site/t/original/i/67b71ef9195c6e397ed1c23fc2bda450556601c6479e2bfce06550ea4f31067e/580b585b2edbce24c47b2c18.png" data-mid="47304652" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/67b71ef9195c6e397ed1c23fc2bda450556601c6479e2bfce06550ea4f31067e/580b585b2edbce24c47b2c18.png" /&#62;
There’s a fine line between being a “Dad” and being a “Daddy.”&#38;nbsp; Dad, of course, is sophisticated, mature, and less flashy. Daddy, however, is edgy and dripping with style. We brought this notion to life in an interactive way on Father’s Day for Audi USA with the Instagram Stories Poll feature by letting our audience of 14M followers decide whether particular Audi models are more “Dad, or Daddy?”.


Frame 1: Introduction&#60;img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/2134b4e38fa30bef9d4179b87bab95d8ed068af83084220b838a2d3fc3910271/Frame1.png" data-mid="47296479" border="0" data-scale="23" src="https://freight.cargo.site/w/750/i/2134b4e38fa30bef9d4179b87bab95d8ed068af83084220b838a2d3fc3910271/Frame1.png" /&#62;
Frames 2 &#38;amp; 3:&#38;nbsp; Audi Q8
&#60;img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/adc16c32ca4853c5d1f789d160145b3dc50ad3aa57876cd2e475f8f8d55838be/Frame3.png" data-mid="47296868" border="0" data-scale="25" src="https://freight.cargo.site/w/750/i/adc16c32ca4853c5d1f789d160145b3dc50ad3aa57876cd2e475f8f8d55838be/Frame3.png" /&#62;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
&#60;img width="236" height="423" width_o="236" height_o="423" data-src="https://freight.cargo.site/t/original/i/d6ecfdb0f52938a58729a912ce84d41b5c13b7c3bef62b639e1b376e49a2e366/Screen-Shot-2019-07-24-at-7.18.50-PM.png" data-mid="47303247" border="0" data-scale="91" src="https://freight.cargo.site/w/236/i/d6ecfdb0f52938a58729a912ce84d41b5c13b7c3bef62b639e1b376e49a2e366/Screen-Shot-2019-07-24-at-7.18.50-PM.png" /&#62;
&#38;nbsp;

Frames 4 &#38;amp; 5:&#38;nbsp; Audi A6
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b263b7d60bdc4d74f809472fa48dc9e2a197fa6a9896af1a7463978287e02d8d/Frame2.png" data-mid="47296865" border="0" data-scale="25" src="https://freight.cargo.site/w/750/i/b263b7d60bdc4d74f809472fa48dc9e2a197fa6a9896af1a7463978287e02d8d/Frame2.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
&#60;img width="239" height="426" width_o="239" height_o="426" data-src="https://freight.cargo.site/t/original/i/9ef5af15cbf9e587998f72fce8b6572d36aef3e2066a55afac6ff2a6c5ff7a92/Screen-Shot-2019-07-24-at-7.36.46-PM.png" data-mid="47303552" border="0" data-scale="98" src="https://freight.cargo.site/w/239/i/9ef5af15cbf9e587998f72fce8b6572d36aef3e2066a55afac6ff2a6c5ff7a92/Screen-Shot-2019-07-24-at-7.36.46-PM.png" /&#62;
 
Frames 6 &#38;amp; 7:&#38;nbsp; e-tron Concept
&#60;img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/e09d2ae62b01f34e94ea70319dc01596685ff7aef3251791abf9aa3a170f1a97/Frame4.png" data-mid="47296891" border="0" data-scale="26" src="https://freight.cargo.site/w/750/i/e09d2ae62b01f34e94ea70319dc01596685ff7aef3251791abf9aa3a170f1a97/Frame4.png" /&#62;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
&#60;img width="236" height="424" width_o="236" height_o="424" data-src="https://freight.cargo.site/t/original/i/e9c56aae3a74fbb528cd00c4d5ffe5fe7fad4e67a3941bcdb775955056c91e9b/Screen-Shot-2019-07-24-at-7.18.29-PM.png" data-mid="47303360" border="0" data-scale="99" src="https://freight.cargo.site/w/236/i/e9c56aae3a74fbb528cd00c4d5ffe5fe7fad4e67a3941bcdb775955056c91e9b/Screen-Shot-2019-07-24-at-7.18.29-PM.png" /&#62;
Frames 8 &#38;amp; 9:&#38;nbsp; RS5 Coupe
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/8d0e79ea8f68f85ec5ebcd1d67879ef569ba8f0209db553755846ba70f136fe4/Frame5.png" data-mid="47296892" border="0" data-scale="25" src="https://freight.cargo.site/w/750/i/8d0e79ea8f68f85ec5ebcd1d67879ef569ba8f0209db553755846ba70f136fe4/Frame5.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
&#60;img width="252" height="451" width_o="252" height_o="451" data-src="https://freight.cargo.site/t/original/i/163ae07fb94e1b8c6eba3c469e2d07eee5f14953b8b996e4385a023a253ad95f/Screen-Shot-2019-07-24-at-7.21.52-PM.png" data-mid="47303458" border="0" data-scale="34" src="https://freight.cargo.site/w/252/i/163ae07fb94e1b8c6eba3c469e2d07eee5f14953b8b996e4385a023a253ad95f/Screen-Shot-2019-07-24-at-7.21.52-PM.png" /&#62;&#38;nbsp;Frames 10 &#38;amp; 11:&#38;nbsp; e-tron SUV&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/f6845d550f634a8d719c51b25cf6d12151a9e88d29c98f18d773ebbc79959165/Frame_6.png" data-mid="47296899" border="0" data-scale="25" src="https://freight.cargo.site/w/750/i/f6845d550f634a8d719c51b25cf6d12151a9e88d29c98f18d773ebbc79959165/Frame_6.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
&#60;img width="237" height="423" width_o="237" height_o="423" data-src="https://freight.cargo.site/t/original/i/df9fc8d9eeab8eae07963dd506578e134fb84ec379146b5d3954d5eace38cb2a/Screen-Shot-2019-07-24-at-7.13.07-PM.png" data-mid="47303480" border="0" data-scale="100" src="https://freight.cargo.site/w/237/i/df9fc8d9eeab8eae07963dd506578e134fb84ec379146b5d3954d5eace38cb2a/Screen-Shot-2019-07-24-at-7.13.07-PM.png" /&#62;
Frame 12:&#38;nbsp; The End
&#60;img width="844" height="1500" width_o="844" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2b7e53f9b4beb5c32812081bc31fd00fe5e915b16132962b78035420dd6ad26b/fathersdaystory.gif" data-mid="47296475" border="0" data-scale="28" src="https://freight.cargo.site/w/844/i/2b7e53f9b4beb5c32812081bc31fd00fe5e915b16132962b78035420dd6ad26b/fathersdaystory.gif" /&#62;</description>
		
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		<title>Skyy Vodka &#124; The Pledge:  TV</title>
				
		<link>https://patrickbfarrell.com/Skyy-Vodka-The-Pledge-TV</link>

		<pubDate>Thu, 06 Dec 2018 21:13:05 +0000</pubDate>

		<dc:creator>Patrick Farrell, Creative</dc:creator>

		<guid isPermaLink="true">https://patrickbfarrell.com/Skyy-Vodka-The-Pledge-TV</guid>

		<description>&#60;img width="290" height="153" width_o="290" height_o="153" data-src="https://freight.cargo.site/t/original/i/73223cabe61cbc544e0e201866f6793151a786b405c29a0f3534999b88687d12/big_162291.jpg" data-mid="30063899" border="0" data-scale="100" src="https://freight.cargo.site/w/290/i/73223cabe61cbc544e0e201866f6793151a786b405c29a0f3534999b88687d12/big_162291.jpg" /&#62;
Having just used Drag Queen Trixie Mattell to support PRIDE, Skyy Vodka needed a spot that met in the middle of “new” America and “old” America. So, to draft from the traditional and the not-so-traditional, we took “The Pledge of Allegiance” and added a modern spin that celebrated every American. 
Oh, they insisted we use John Cena, because&#38;nbsp;obviously.

“The Pledge” :30

SKYY Vodka feat. John Cena - The Pledge from Nikolas Keenan on Vimeo.

E! picked up his tutu:
&#60;img width="1121" height="721" width_o="1121" height_o="721" data-src="https://freight.cargo.site/t/original/i/2299d6224d4e3642bfd1c565ce6a9330ee1c6efc05d8e209bfd33be3f820a3be/Screen-Shot-2018-12-06-at-1.36.19-PM.png" data-mid="30064588" border="0"  src="https://freight.cargo.site/w/1000/i/2299d6224d4e3642bfd1c565ce6a9330ee1c6efc05d8e209bfd33be3f820a3be/Screen-Shot-2018-12-06-at-1.36.19-PM.png" /&#62;

So did AdWeek:

&#60;img width="770" height="646" width_o="770" height_o="646" data-src="https://freight.cargo.site/t/original/i/74135551cab86557403b38b155a44886f25001e410d47d49df3a53bb0b91001e/Screen-Shot-2018-12-06-at-1.38.09-PM.png" data-mid="30064637" border="0"  src="https://freight.cargo.site/w/770/i/74135551cab86557403b38b155a44886f25001e410d47d49df3a53bb0b91001e/Screen-Shot-2018-12-06-at-1.38.09-PM.png" /&#62;
Press:
www.marketingdive.com/news/skyy-vodka-taps-john-cena-for-proudly-american-campaign/542207/
www.celebitchy.com/599894/john_cenas_skyy_vodka_commercials_celebrate_american_diversity_getting_wasted/www.eonline.com/photos/6/the-big-picture-today-s-hot-photos/889789
www.pwmania.com/john-cena-on-his-skyy-vodka-advertising-campaign-diversity-in-america

www.thisisinsider.com/john-cena-proudly-american-campaign-skyy-vodka-video-interview-2018-11https://www.msn.com/en-us/lifestyle/whats-trending/skyy-vodka-john-cena-presents-the-pledge-30/vp-BBPFOlAhttps://brandingforum.org/branding/campaigns/skyy-proudly-american-john-cena/https://picante.today/latest-news/2018/11/13/9801/skyy-vodka-partners-with-john-cena-to-continue-its-proudly-american-campaign/www.finanzen.net/nachricht/aktien/skyy-vodka-partners-with-john-cena-to-continue-its-proudly-american-campaign-6829822
https://www.adweek.com/creativity/john-cena-leads-a-boy-band-made-entirely-of-john-cenas-in-skyys-celebration-of-america/
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		<title>Pella Windows &#124; Stormy Heights: TVC</title>
				
		<link>https://patrickbfarrell.com/Pella-Windows-Stormy-Heights-TVC</link>

		<pubDate>Wed, 18 Nov 2020 21:50:49 +0000</pubDate>

		<dc:creator>Patrick Farrell, Creative</dc:creator>

		<guid isPermaLink="true">https://patrickbfarrell.com/Pella-Windows-Stormy-Heights-TVC</guid>

		<description>Pella tests its windows to last far beyond what any normal home would ever endure. To help tell this durability story, we created the world of Stormy Heights—a land with truly unique weather that’s only inhabitable thanks to the security of Pella windows and doors. &#38;nbsp;

Pella "Stormy Heights" TVC :30 from Patrick Farrell on Vimeo.
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		<title>NAPA Racing &#124; Ron Capps 4-Second Pitches: OLV</title>
				
		<link>https://patrickbfarrell.com/NAPA-Racing-Ron-Capps-4-Second-Pitches-OLV</link>

		<pubDate>Fri, 07 Jul 2017 14:40:36 +0000</pubDate>

		<dc:creator>Patrick Farrell, Creative</dc:creator>

		<guid isPermaLink="true">https://patrickbfarrell.com/NAPA-Racing-Ron-Capps-4-Second-Pitches-OLV</guid>

		<description>&#60;img width="1324" height="554" width_o="1324" height_o="554" data-src="https://freight.cargo.site/t/original/i/770c4b342d8788186e8c939127fde65c1b9f80678f03c22561d2abf2298d3cd3/Screen-Shot-2018-02-01-at-4.05.32-PM.png" data-mid="18773653" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/770c4b342d8788186e8c939127fde65c1b9f80678f03c22561d2abf2298d3cd3/Screen-Shot-2018-02-01-at-4.05.32-PM.png" /&#62;

NAPA Racing's Hot Rod Driver, Ron Capps, was visiting Kansas City for a race and we were told we could book an hour with him to grab some digital and social content. However, we had no budget, so we were tasked with ideating around Ron talking to camera. Given he was fresh off of his 2016 NHRA Championship season, we decided to pay homage to his life in the literal fast lane by having him pitch NAPA products in the same amount of time it took him to finish his title-winning NHRA Drag Race:  4 seconds. 


NAPA Legend Battery

Ron Capps 4-Second Pitches :: NAPA Legend Battery from Patrick Farrell on Vimeo.


NAPA Gold Air Filters

Ron Capps 4-Second Pitches :: NAPA Gold Air Filter from Patrick Farrell on Vimeo.




NAPA Wiper Blades

Ron Capps 4-Second Pitches :: NAPA Wiper Blades from Patrick Farrell on Vimeo.


NAPA Adaptive One Brakes

Ron Capps 4-Second Pitches :: NAPA Adaptive One Brakes from Patrick Farrell on Vimeo.


We had so much fun while filming with Ron, we ended up doing some "outtakes" for the fun of it.

Outtakes 
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		<title>Dairy Queen &#124; S'mores &#38; S'mores Oreo Blizzards: Broadcast TV</title>
				
		<link>https://patrickbfarrell.com/Dairy-Queen-S-mores-S-mores-Oreo-Blizzards-Broadcast-TV</link>

		<pubDate>Tue, 26 Apr 2016 00:41:13 +0000</pubDate>

		<dc:creator>Patrick Farrell, Creative</dc:creator>

		<guid isPermaLink="true">https://patrickbfarrell.com/Dairy-Queen-S-mores-S-mores-Oreo-Blizzards-Broadcast-TV</guid>

		<description>&#60;img width="2844" height="562" width_o="2844" height_o="562" data-src="https://freight.cargo.site/t/original/i/faafc8fb36879e001b6980b1ed45d279d6b927c4465279c6b9eda34cffae97f0/dq.jpg" data-mid="18773663" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/faafc8fb36879e001b6980b1ed45d279d6b927c4465279c6b9eda34cffae97f0/dq.jpg" /&#62;


For the first time in a good while, DQ had two different Blizzards as the Blizzard of the month:  The classic S'mores Blizzard and the new S'mores Oreo Blizzard. To push the idea of trying both instead of falling in love with just one, we created a Camp S'mores and a Camp S'mores Oreo and let the fans decide for themselves.


Dairy Queen S'mores and S'mores Oreo Blizzard :30 TV -- "Two Camps" </description>
		
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